In a world of mounting challenges, farmers face the monumental task of feeding and clothing an ever-expanding population amidst tightening regulations and environmental uncertainties.
From battling pests and weeds to embracing breakthroughs and setbacks, farmers embody resilience and dedication every day. That’s why farming is the biggest job on Earth.
At BASF, our love for farming goes beyond providing innovative solutions. It extends to standing by farmers through every season. We offer support to growers and advisors, leveraging our expertise in innovation to protect their crops and enhance their capabilities, while also strengthening regional and rural communities.
Our love to farming is about building a sustainable future for agriculture by connecting innovation, customers, and society.
Here are a few examples of our support for growers in action.
Safer farming families, stronger farming communities
Most farmers have heard a second or third-hand story about incident involving a child on-farm. These incidents have a profound effect on not only the child’s family but impact the social and economic fabric of farms and farming communities.
For farming families, the line between home and the workplace is often blurred. Safety is crucial not just for employees on farms, but those growing up on them too.
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Preventing black spot, one grower at a time
John Evans is the Manager of R J Flowers farm in Hawke’s Bay.
Farming in New Zealand is about taking control in one of the world’s most extreme climates. Each season farms are challenged to overcome new hurdles that can appear from anywhere.
Cost variability, policy changes, labour shortages, pests, disease, the list goes on.
That’s why operations grow three different crops – apples, pears and kiwifruit – to maintain diversity and maintain sustainability for our business over the long term.
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