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About Us

About Us

BASF helps you get the most from every hectare no matter what crop you grow, adding value all the way from seed to harvest. We offer a wide range of crop solutions – including innovative herbicides, fungicides, insecticides and seed treatments – that can deliver healthier plants, higher yields and higher profits.

The challenges in horticulture and arable cropping are always changing, and we all need to keep pace with that change. That’s why BASF invests over a billion dollars globally each year in research and development related to farming. Our technical team works closely with local growers to adapt global innovations and register use patterns that deliver the best outcomes on New Zealand farms. 

nz team
Grower Nichol Farming page image3

Our Vision

Our vision for BASF Agriculture Solutions is to be the world's leading innovator in optimising crop production and improving and enhancing nutrition and the quality of life.

Our Mission

With our highly motivated team, we deliver products and services that meet the needs of our customers and contribute to the sustainability of cropping.

Our customer focus and broad experience in research and development, manufacturing, marketing and sales make us the preferred partner of growers, retailers, distributors and seed producers.