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About Us

About Us


BASF helps you get the most from every hectare no matter what crop you grow. We offer a wide range of crop solutions – including innovative herbicides, fungicides, insecticides and seed treatments – that can deliver healthier plants, higher yields and higher profits.

The challenges in cropping are always changing, and we all need to keep pace with that change. That’s why BASF invested over €1,400 million globally in 2020 in research and development for Agricultural Solutions. Our technical team works closely with local growers to adapt global innovations and register use patterns that deliver the best outcomes on New Zealand farms. 

nz team
Grower Nichol Farming page image3

Our Vision


Our vision for BASF Crop Protection is to be the world’s leading innovator in optimising crop production and improving and enhancing nutrition and the quality of life.

Our Mission


With our highly motivated team, we deliver products and services that meet the needs of our customers and contribute to the sustainability of cropping.

Our customer focus and broad experience in research and development, manufacturing, marketing and sales make us the preferred partner of growers, retailers, distributors and seed producers.