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BASF launches Safety Champs programme to help promote child safety on farms

This month, BASF New Zealand will be launching its Safety Champs programme as a fun and interactive way to support family farm safety. Through the new programme, children living on farms will receive a free pack to help them prepare to take on the important role of an official BASF Safety Champ. The programme is part of BASF’s dedication to upholding the safety of its people, customers and their families.

The Safety Champs pack has been designed to help facilitate conversations between caregivers and children about how everyone can be safer on farm and includes:

  • Child-sized safety vest
  • Noise reducing earmuffs
  • Printable safety-themed activities
  • A farm safety pledge for families to complete together
  • An official BASF Safety Champs certificate
    What's included in a Safety Champs pack.png

“We believe farm safety is a crucial topic not just for those who work on farms, but those who grow up on them too,” shares Fenton Hazelwood, Country Manager for BASF New Zealand. “We’re excited to be launching the Safety Champs programme and feel proud that we can contribute to instilling a value for farm safety from a young age, to hopefully prevent accidents from happening in the future.”

“It’s inspiring that industry groups like FAR share our commitment to advocating for farm safety, and we’re grateful for their support in promoting Safety Champs in its first year.” Fenton concluded.

Each year a number of accidents involving children occur on New Zealand farms, which are often avoidable with awareness and knowledge of potential hazards. It can be challenging to effectively engage little ones in learning about farm safety, but the tools in BASF’s Safety Champ packs will make these conversations a bit easier to navigate.

To  help bring the programme to as many New Zealand farming families as possible, registration is free and available here.